10 Years of Dance Celebration Campaign

For 2014, Kickit?asked BIO to devise and execute?a campaign that promoted their upcoming open house and registration night with a contest.?The contest offered a free year of dance for?one lucky winner who registered for the contest on a branded website.

BIO?designed the overall design direction for the campaign and established a campaign landing page. The page took information from entrants, asked a series of questions, and encouraged entrants to share the campaign on with the friends and family. ?The campaign reached the audience through?direct mail, two newspapers, social media, and the studio’s website.

The campaign was a solid success with a good response rate and strong conversions.

Social media contest?results

647
Responses
40
Contest Entry Rate
15
Social Share Rate

Kickit Dance Studio

For nearly a decade?BIO has produced?advertising, marketing?collateral, and a number of websites for desktop and mobile platforms for Kickit Dance Studio.

In our work for Kickit we’ve done a wide range of design work, organizing and delivering newspaper,?out-of-home, and digital advertising on a consistent scheduled basis.

Launch website

More work